Company Profile

Who we are and where we came from ...

We solve a problem in England
Steeldeck® platforms were invented in the UK back in 1985 at a scenery company. They were born from a need to have a stage system which could be durable and strong, but easy to set up. Previously, stages had been built from wood frames with plywood tops, which did not have a long life, and so were not suitable for a rental market.

After some trial and error, the product as we know it was devised. It has been made in the same way (carefully, by hand) ever since. As the product’s use spread, what started as a small rental stock in 1985 increased to develop a new market nationwide, and customers began buying their own platforms to rent to their own local markets.

We expand to the U.S.
By 1992, an opportunity arose in the US for the design’s owners to start a new rental company in Los Angeles. In 1993, Steeldeck, Inc was incorporated in Los Angeles, occupying a 3,000 sq.ft. warehouse leased from the Culver Studios. After five months, new premises were needed, and the company moved to a bigger warehouse where it continued to grow for another year. In 1995, Steeldeck, Inc moved again to the location it still occupies, and bought a new truck. Three years later, we expanded into the adjacent building, adding employees and trucks, forklifts and shop equipment along the way. In 2005, Steeldeck, Inc expanded into the remaining available space at the current location, and now occupies 54,000 sq.ft. The company employs 25 full-time employees, and has five trucks and three forklifts.

Continued innovations
In late 2007, we continued the process of reinvesting in our company by adding numerically controlled machines to our shop. This makes our manufacturing even more efficient, and keeps quality high and prices low, which guarantees our customers the best value for their dollar.

We continue to manufacture virtually all our equipment in house, only outsourcing a few machining operations and metal finishing. We have tried to insulate our customers from the increases in materials prices by buying in bulk, and contracting with suppliers for long term price stability. We keep a fairly large stock of new product (more than 400 4' x 8' platforms), ready to serve even the most severely time-challenged customer, and we sell a large number of used decks (replacing them with new) which keeps both sale and rental customers happy. The rental customers enjoy having units that are less than three years old and the sale customers like the discount on nearly new product. We like to keep our customers happy.